Privacy Policy
Privacy Policy
1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors, customers, and service users.
1.2 This policy applies where we act as a data controller with respect to the personal data of our website visitors, customers, and service users—in other words, where we determine the purposes and means of processing that personal data.
1.3 Our website uses cookies. When you first visit our website, we will ask for your consent to our use of non-essential cookies in accordance with the terms of this policy.
1.4 Our website incorporates privacy controls that affect how we process your personal data. By using these controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information.
1.5 In this policy, “we”, “us”, and “our” refer to UK Properties Management Ltd and its subsidiary companies (including Wyldecrest Parks and Wyldecrest Holiday Parks).
2. Companies & Data Controller
2.1 UK Properties Management Ltd operates and manages several companies within various industries. These include, but are not limited to, Wyldecrest Parks and Wyldecrest Holiday Parks.
2.2 UK Properties Management Ltd is the primary data controller responsible for your personal data collected via this website and through our services.
3. How We Use Your Personal Data
In this Section 3, we set out the categories of personal data we process, the purposes for which we process it, and the specific legal bases for processing under UK data protection law.
3.1 Website Usage Data
Data Types: IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and website navigation paths.
Source: Our analytics tracking system (e.g., Google Analytics).
Purpose: Analyzing the performance and usability of our website and services.
Legal Basis: Consent (collected via our website cookie consent banner).
3.2 Enquiry Data
Data Types: Name, email address, telephone number, and details submitted within an enquiry regarding goods or services.
Source: Provided directly by you via web forms, phone calls, or emails.
Purpose: Responding to your enquiries, offering quotes, marketing relevant goods and services, and managing initial sales conversations.
Legal Basis: Contract (taking steps at your request prior to entering into a contract) or Consent for marketing enquiries.
3.3 Customer Profile & Service Data
Data Types: Name, address, telephone number, email address, profile picture, gender, date of birth, relationship status, employment details, and financial details.
Source: Provided directly by you during the purchase, lease, or administration of a park home or holiday home.
Purpose: Executing transactions, managing park operations, providing ongoing residency or holiday services, maintaining database backups, and customer communication.
Legal Basis: Performance of a Contract between you and us, and compliance with related legal duties.
3.4 Transaction Data
Data Types: Contact details, card or bank details, and transaction histories for purchases made through us or our website.
Source: Provided directly by you or processed via our payment gateway providers.
Purpose: Supplying purchased goods and services, issuing refunds, processing payments, and maintaining accurate financial/tax records.
Legal Basis: Performance of a Contract and Legal Obligation (statutory financial reporting).
3.5 Marketing & Notification Data
Data Types: Name, email address, telephone number, and communication preferences.
Source: Provided directly by you when subscribing to email newsletters or requesting promotional materials.
Purpose: Sending relevant promotional communications, updates, and park news.
Legal Basis: Consent (you may withdraw your consent at any time).
3.6 Correspondence Data
Data Types: Content of any communication sent to us, including metadata associated with website contact forms.
Source: Generated via user interactions on our website contact forms or direct communications.
Purpose: Managing customer communications and internal record-keeping.
Legal Basis: Legitimate Interests (proper administration of our business and effective communication with customers).
3.7 Legal & Insurance Claims
Data Types: Any personal data identified in this policy where necessary.
Purpose: Establishing, exercising, or defending legal claims (whether in court proceedings or administrative procedures) and managing insurance coverage.
Legal Basis: Legitimate Interests (protecting and asserting our legal rights and safeguarding our business against risk).
4. Providing Your Personal Data to Others
4.1 Group Companies: We may disclose your personal data to any member of our group of companies (subsidiaries, ultimate holding company, and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.
4.2 Professional Advisers & Insurers: We may disclose your personal data to our insurers and professional advisers to obtain or maintain insurance coverage, manage risks, or seek professional legal advice.
4.3 Payment Processors: Financial transactions relating to our website and services are handled by our payment services providers (including banks and merchant providers). We share transaction data only to the extent necessary for processing payments, issuing refunds, and resolving queries.
4.4 Selected Third-Party Suppliers: Where necessary to fulfill an enquiry or contract (e.g., home manufacturers, utility providers, or site maintenance services), we may share relevant details with third-party suppliers. Each third party acts as an independent data controller and will provide you with their own privacy policy upon contact.
4.5 Legal Obligations: We may disclose your personal data where necessary for compliance with a legal obligation to which we are subject or to protect your vital interests or the vital interests of another natural person.
5. International Data Transfers
5.1 We store and process your data predominantly within the UK and European Economic Area (EEA).
5.2 If any service provider transfers personal data outside the UK/EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or UK International Data Transfer Agreements) in compliance with Data Protection Laws.
6. Retaining and Deleting Personal Data
6.1 Personal data that we process for any purpose shall not be kept for longer than is necessary for that purpose.
6.2 Retention Timelines:
- Transactional & Contractual Data: Retained for up to 7 years following contract completion to comply with UK tax and financial retention laws.
- Marketing Data: Retained until you withdraw consent or opt out.
- General Enquiries & Unconverted Prospects: Retained in our customer relationship management (CRM) system for up to 5 years from your last point of interaction or enquiry, reflecting long-term purchasing cycles in the park home sector. After this period of inactivity, records are permanently deleted or anonymised unless you request earlier erasure.
6.3 Erasure: When a valid request for erasure is fulfilled, primary database records are updated within 21 days, and server backup systems clear the data within 60 days.
6.4 We may retain your personal data where necessary for compliance with a legal obligation or to protect vital interests.
7. Your Rights
Under UK data protection laws, your principal rights are:
- Right to Access: Request copies of your personal data held by us.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
- Right to Restrict Processing: Limit how we use your data in specific scenarios.
- Right to Object to Processing: Object to our processing based on legitimate interests or direct marketing.
- Right to Data Portability: Request transfer of your data to another organization in a structured, machine-readable format.
- Right to Withdraw Consent: Withdraw consent for marketing or tracking at any time without affecting prior lawful processing.
- Right to Complain: Lodge a complaint with the UK supervisory body, the Information Commissioner’s Office (ICO) (www.ico.org.uk).
8. About Cookies
8.1 A cookie is a file containing an identifier (a string of letters and numbers) sent by a web server to a web browser and stored by the browser.
8.2 Cookies may be persistent (stored until a set expiry date unless deleted) or session cookies (which expire when the browser is closed).
8.3 Cookies We Use:
- Authentication & Status: To identify you when you visit and navigate our website.
- Security: As part of security measures protecting user accounts and preventing fraudulent access.
- Personalisation: To store information about your preferences.
- Analytics: To analyze website use and performance via Google Analytics.
- Advertising: To deliver relevant ads via Google AdSense.
8.4 Managing Cookies: Most browsers allow you to refuse or delete cookies via their settings menus. Blocking all cookies may negatively impact the usability and features of our website.
9. Amendments
9.1 We may update this policy from time to time by publishing a new version on our website.
9.2 You should check this page occasionally to ensure you are happy with any updates. We may also notify you of major changes by email or phone where appropriate.
10. Our Details & Contact Information
This website is owned and operated by Wyldecrest Parks under the holding company UK Properties Management Ltd.
- Company Registration: Registered in England and Wales (Company No. 04128194)
- Registered Office Address: 166 College Road, Harrow, Middlesex, HA1 1RA
- Head Office / Correspondence Address: Wyldecrest House, 857 London Road, Grays, West Thurrock, Essex, RM20 3AT
- Website Contact Form: wyldecrestparks.co.uk/contact-us
- Data Protection Officer: Contactable via our online website form.